Something BIG is happening in April.

Celebrate Earth Day with the #VegOut Challenge

Earth day is right around the corner, and in celebration of our favorite holiday, we’ll be encouraging you, your friends and colleagues to take the #VegOut2018 challenge all April long. Get started now by heading to the farmer’s market and preparing some of your favorite recipes from our website. If you’re not already registered to take the challenge, there’s no time like the present! Just click “sign up” in the upper right hand corner.

Why #VegOut? Did you know that most Americans only eat half of the veggies they need each day, and that the ones they do eat are loaded up with salts and sugars? When we pay attention to consuming a variety of different vegetables, we find that we are able to increase our health just make making one tiny mindful change in the way we look at each meal we consume. We are creating a healthier world, one vegetable at a time!

By vegging out with us, you’re committing to eating 30 different vegetables in 30 days. We hope you’ll use our veggie tracker to track your veg and keep your friends posted on what you’ve got going on by sharing your veggie adventures on social media using the hashtag #VegOut2018. Each time you post, you’re bringing awareness to the challenge, to our foundation, and to our crucial mission to build a healthier world for our children and for all of us.

Stay inspired all month long (and all the months after) by keeping up with us on InstagramTwitter and Facebook. You can also c heck out our fun recipes, veggie lists and more to get you fired up for April.

We’ll see you on social media, challengers!

Green smoothies aren’t just for grown-ups


Hi everyone! I’m Laura Max Rose, and you probably know me as the VegOut! Brand Ambassador with Recipe for Success. You also might know that I have an 18-month-old toddler who, like most toddlers, is all about the chicken fingers and tater tots and has a sixth sense for vegetables. If they’re in something, she knows it, and you can’t trick her into eating anything. 

We have our “good” veggie days when Selma devours her green beans with abandon, and the less good days when I stand in awe that life can somehow be sustained on fried potatoes and milk alone. Besides having a toddler with pretty toddler-like food affinities, I’m also allergic to most raw vegetables (more on that later), so I’m coming at this whole thing from a bit of a disadvantage. I have to regularly remind myself that it’s okay to feed Selma the foods I’m allergic to (for now) and give her access to all the veggies that the farmer’s market has to offer.

When we stood in line at Juice Land in the Houston Heights yesterday, I decided to order Selma her very first green smoothie, thinking it would be a total waste and we would definitely have to order a chocolate peanut butter one to replace it once she inevitably dropped in on the floor. I was literally floored when she not only drank the whole thing, but cried hysterically when she realized it was finished (something she also does when she finishes her ice cream from Cloud 10.) The smoothie was made with spinach, kale, peaches, bananas and apple juice and I can’t tell you how good I felt knowing that she was sipping on something so nutritious. We’ll be visiting Juice Land again soon and, in the meantime, I’ll be trying some more green smoothie recipes at home with our Nutribullet.

What are some of the ways your children like to enjoy their veggies? Tell me all of your ideas in the comments section!

(Want to follow along on our veggie eating adventures? Be sure to follow @RFSFoundation on Instagram to watch Selma and I take the #VegOut2018 challenge in April! We’ll be giving you all the ideas for how to incorporate veggies into your kids’ days.)


The truth about veggies and toddlers

Hi y’all,

My name is Laura Max Rose, and if you don’t know me, I’ve been a proud brand ambassador for Recipe for Success (and specifically, the VegOut challenge) for nearly three years. I love our mission and I love bringing it to you in such a fun, easy way every day of the year!

I’ve been working with Recipe for Success since before my daughter, Selma, was born. Even though I used to post all day long about incorporating veggies into your children’s diet, I had no idea how difficult it would be until I had my very own child that only wanted popcorn and french fries! I swore I would never be one of those parents whose kids survived on Mac n’ Cheese and Cheerios until I ultimately became one. Feeding toddlers is some seriously tough business!

The #VegOut Challenge has not only helped me grow more conscious of my own veggie intake as a busy, working mom, but its also helped me stay mindful of what Selma is eating so I can be sure she’s getting the nutrition she needs. Feeding kiddos is no easy task, but with all of the delicious veggie recipes available to me through the VegOut website and the veggie tracker in the VegOut app, I’m able to make it a fun adventure for both of us and weave in some green beans and carrots between bites of cookies and crackers.

Now that we’ve “met”, you’ll probably be seeing a lot more of me on the Recipe for Success Instagram feed, and I hope to follow you on your #VegOut2018 adventures, to. Tag me @R4SFoundation so I can see what you’re up to and share your veggie adventures with our followers! I hope you have as much fun partaking in the #VegOut2018 challenge as I have.

Happy *belated New Year,


Become a Brand Ambassador

Inspire everyone to join you in the 2017 VegOut! Challenge to celebrate National Nutrition Month in March


  1. REGISTER to take the challenge and download the VegOut! mobile app before March 1 at and start a team—of course call it something catchy.
  1. MAKE a short video for social media declaring to the world that you are up to the challenge and call on at least one of your friends or colleagues by name to take the challenge— maybe even join your team. Post the video to social media after February 15 with hashtag #vegoutwithrfs and the link Don’t forget to tag your friends!
  1. SHARE your VegOut! Challenge all month long throughout your social media sites and on your own feed. Tell your fans and friends what veg you are eating, where you are eating, how you’re cooking your veg, where you’re buying veg, the crazy things you’re trying, your efforts to get friends and family on board, what you love and what you hate, take snaps and video! Don’t forget to use hashtag #vegout2017 #vegoutwithrfs
    THOUGHTS for your selfie video:
    [Race to peel a carrot the or video of a farmers market veggie sweep or shots from your own kitchen]

“I’m taking the VegOut! Challenge in March and I am calling on [friends name] to join me by eating 30 different veggies in 30 days. [Friends name], if you step up to the plate, and pile it with veggies, I will [some ideas] . . .

  • Eat lima beans— and you know how much I hate them!
  • Take you out to dinner at your favorite restaurant
  • Cook a celebratory meal for you

“If you wont take the VegOut! Challenge yourself, then support me!”

Make a donation to recipe for Success Foundation to bring their award winning nutrition education programs to a deserving elementary school and help them fight childhood obesity by changing the way children eat.

EatingWell to Eat More Vegetables

We’re teaming up with EatingWell to help you Eat More VegetablesThere’s one simple change anyone can make to eat better and be healthier: Eat more vegetables! And the folks at EatingWell Magazine are challenging themselves and us to eat 30 vegetables in 30 days! The Eat More Vegetables Challenge kicks off today and you can find healthy recipes to try a different vegetable every day as well as helpful tips for buying, storing and prepping your veggies all HERE

And to help you at home- EatingWell Vegetables is the ultimate book to help anyone make that change—deliciously. Written by the editors of EatingWell magazine, this book offers step-by-step basic cooking instructions with full-color photos for 101 vegetables, plus 200 easy vegetable-packed (though not necessarily vegetarian) recipes. Get it in stores in June!

EWVB Cover_final

Join the EatingWell Magazine group on VegOut! Race with EatingWell staffers and readers to reach the top of the leaderboard: Who can up their veggie game the most? And join EatingWell online—on Facebook, Instagram and—where we’ll be featuring recipes for 30 different vegetables in 30 days this June. We’ll also be giving away a copy of EatingWell Vegetables each day on our Facebook page.