The truth about veggies and toddlers

Hi y’all,

My name is Laura Max Rose, and if you don’t know me, I’ve been a proud brand ambassador for Recipe for Success (and specifically, the VegOut challenge) for nearly three years. I love our mission and I love bringing it to you in such a fun, easy way every day of the year!

I’ve been working with Recipe for Success since before my daughter, Selma, was born. Even though I used to post all day long about incorporating veggies into your children’s diet, I had no idea how difficult it would be until I had my very own child that only wanted popcorn and french fries! I swore I would never be one of those parents whose kids survived on Mac n’ Cheese and Cheerios until I ultimately became one. Feeding toddlers is some seriously tough business!

The #VegOut Challenge has not only helped me grow more conscious of my own veggie intake as a busy, working mom, but its also helped me stay mindful of what Selma is eating so I can be sure she’s getting the nutrition she needs. Feeding kiddos is no easy task, but with all of the delicious veggie recipes available to me through the VegOut website and the veggie tracker in the VegOut app, I’m able to make it a fun adventure for both of us and weave in some green beans and carrots between bites of cookies and crackers.

Now that we’ve “met”, you’ll probably be seeing a lot more of me on the Recipe for Success Instagram feed, and I hope to follow you on your #VegOut2018 adventures, to. Tag me @R4SFoundation so I can see what you’re up to and share your veggie adventures with our followers! I hope you have as much fun partaking in the #VegOut2018 challenge as I have.

Happy *belated New Year,


Become a Brand Ambassador

Inspire everyone to join you in the 2017 VegOut! Challenge to celebrate National Nutrition Month in March


  1. REGISTER to take the challenge and download the VegOut! mobile app before March 1 at and start a team—of course call it something catchy.
  1. MAKE a short video for social media declaring to the world that you are up to the challenge and call on at least one of your friends or colleagues by name to take the challenge— maybe even join your team. Post the video to social media after February 15 with hashtag #vegoutwithrfs and the link Don’t forget to tag your friends!
  1. SHARE your VegOut! Challenge all month long throughout your social media sites and on your own feed. Tell your fans and friends what veg you are eating, where you are eating, how you’re cooking your veg, where you’re buying veg, the crazy things you’re trying, your efforts to get friends and family on board, what you love and what you hate, take snaps and video! Don’t forget to use hashtag #vegout2017 #vegoutwithrfs
    THOUGHTS for your selfie video:
    [Race to peel a carrot the or video of a farmers market veggie sweep or shots from your own kitchen]

“I’m taking the VegOut! Challenge in March and I am calling on [friends name] to join me by eating 30 different veggies in 30 days. [Friends name], if you step up to the plate, and pile it with veggies, I will [some ideas] . . .

  • Eat lima beans— and you know how much I hate them!
  • Take you out to dinner at your favorite restaurant
  • Cook a celebratory meal for you

“If you wont take the VegOut! Challenge yourself, then support me!”

Make a donation to recipe for Success Foundation to bring their award winning nutrition education programs to a deserving elementary school and help them fight childhood obesity by changing the way children eat.

EatingWell to Eat More Vegetables

We’re teaming up with EatingWell to help you Eat More VegetablesThere’s one simple change anyone can make to eat better and be healthier: Eat more vegetables! And the folks at EatingWell Magazine are challenging themselves and us to eat 30 vegetables in 30 days! The Eat More Vegetables Challenge kicks off today and you can find healthy recipes to try a different vegetable every day as well as helpful tips for buying, storing and prepping your veggies all HERE

And to help you at home- EatingWell Vegetables is the ultimate book to help anyone make that change—deliciously. Written by the editors of EatingWell magazine, this book offers step-by-step basic cooking instructions with full-color photos for 101 vegetables, plus 200 easy vegetable-packed (though not necessarily vegetarian) recipes. Get it in stores in June!

EWVB Cover_final

Join the EatingWell Magazine group on VegOut! Race with EatingWell staffers and readers to reach the top of the leaderboard: Who can up their veggie game the most? And join EatingWell online—on Facebook, Instagram and—where we’ll be featuring recipes for 30 different vegetables in 30 days this June. We’ll also be giving away a copy of EatingWell Vegetables each day on our Facebook page.


Sandra Lee Offers Smart and Simple VegOut! Inspirations

One of our favorite celebrity food personalities has to be Sandra Lee– her semi-homemade approach showed so many people that YES, you can cook delicious and nutritious food and it doesn’t have to take all day! Sandra Lee, is a Gracie and multiple Emmy Award-Winner, and an internationally-acclaimed expert in all things life and style.  And this month, she decided to #VegOut with us!


Sandra is the Editor in Chief of Sandra Lee Magazine and  During her inspiring career she has been the creator and host of numerous highly rated television programs broadcast on HGTV, Food Network, Cooking Channel and Great American Country in 63 countries!


Sandra inspires us out of the kitchen with her dedication to giving back. Sandra is the recipient of the President’s Volunteer Service Award and the Ellis Island Medal of Honor and is a founding Board Member of UNICEF®’s Los Angeles chapter. For the last decade Sandra has served as the national spokesperson for the No Kid Hungry Campaign, and works nationally with Meals-on-Wheels, Food Banks across America, The Elton John Aids Foundation, God’s Love We Deliver and sister affiliate Project Angel Food as well as The Central Park Conservancy. Sandra is also an advocate for women’s health initiatives and additionally to dedicate herself to the cause of education and awareness through her work with Stand Up To Cancer. We applaud Sandra’s dedication to make sure everyone has access to nutritious food.


And with all this on her plate, Sandra decided to join Recipe for Success Foundation in the VegOut! 2016 Challenge! She’s even shared her 30 favorite veggie-centric recipe to give you some inspiration – we love this Caprese Salad Stuffed Tomato as a fun and beautiful way to celebrate Tomato Day on March 29th! Find them all here or visit Sandra Lee’s Facebook page and show us how they turn out for you by using the hashtag #VegOut2016!


Rachael Ray Joins the VegOut! Challenge and Rewards YOU!

RR Every Day Logo_finalOur friend Rachael Ray know that getting your daily dose of vegetables can sometimes feel like a challenge, but she know that Recipe for Success Foundation is making that challenge a fun one! When she heard about VegOut! she had to get on board!rachael-ray-cucina-hard-enamel-nonstick-12-piece-cookware-set-agave-blue_313

Not only has she shared some delicious and signature 30-minute or less meals, but she’s making it a little easier for you to whip up veggie delicious-ness with a new set of the Rachael Ray Cucina Hard Enamel Nonstick 12-Piece Cookware! 

Tuna SaladWe love the Lenten season friendly Sicilian Tuna-and-Potato Salad that packs a powerful SIX veggies! Find more 30-minute of less veggies recipes here!  And don’ forget, to win this home cook’s dream prize, post a picture of you cooking! Whether with your kids, your spouse or your friends- we love getting people in the kitchen together and we want to see YOU having fun in the kitchen! Post a picture on Facebook or Twitter by March 31st at 11:59 PM CT to the Recipe for Success Page tagging the Rachael Ray Every Day page and show us your best cooking picture!